Ranking High on Google; Why Doesn't Your Site Rank High?
The cost of ranking high in Google and other search engines, programs to rank high in search engines, methods to rank your website high in google are some of the most curious and researched topics recently. In today's article, although we will also touch on these issues, we will try to explain the main source of the problem, that is, "why doesn't your website appear in the top rankings in google?" We will try to answer the question. In this way, by looking at the event in reverse, we will first find the reasons that prevent top ranking.
Ranking high in the search engine results pages can increase the appearance of your company, make you look like a leader or one of the leaders in the industry and earn you the money you want to earn.
So, You Have a Website, But Your Website Doesn't Rank High, Why?
This issue is directly proportional to how interested you are in your website. Your related articles need to be up-to-date, readable and understandable. You should build a spiral structure with your site's related topics. You should do the necessary analysis and studies related to SEO. We will touch on these in our article.
This is a question asked by every company that knows this question and does or has SEO. Unfortunately, there is no easy answer to this question, because there may be more than one answer to the question. As can be understood from this, the necessary researches must be analyzed and implemented in detail in order to reach the most accurate answer.
You may be doing SEO work for your website, getting support from corporate SEO experts and working to move your website to the leadership. However, if you still cannot get the results you want and make the progress you want to get to the top, this article can help you.
Don't You Care About Your Website and Don't Spend Enough Time?
When it comes to SEO, you need to be patient and not expect instant leadership today and tomorrow. Maile Ohye, chief technology development officer at Google and a google webmaster, explains this process as follows. SEO in many cases requires four months to a year to see the potential benefits and get the first positive impressions of your site.
As can be understood from this, even if you do SEO or get professional SEO support by working with a corporate SEO expert, it is necessary to wait an average of four months to make progress. So if someone says to you, "I will do SEO and bring your site to the top in a month," this is not convincing.
Yes, if you want your website to progress, you need to do SEO or have it done, if you do not agree with this, you do not need to read this article anyway. Before we come to the work that needs to be done in this regard, here is what we will say; Things need to be done in order. A website that does not attract traffic or cannot evaluate the incoming traffic is of no use.
It takes time to research, create, implement and develop a strategy. However, it will help your website to reach the top rankings.
It will also take time for other search engines, especially Google, to notice the changes you have made. It will take time to realize that you are entering content that has more value than before and that this content means value to them.
You may have a great website, but this is just the beginning
You paid a lot of money for a well-designed and modern website and everything is good with the website. You also try to innovate regularly every day to make the design and content even better. But why don't the relevant search engines reward us enough when it comes to getting to the top.
So why doesn't Google appreciate your efforts and rank you higher in searches?
Because although the beauty of the design appeals to the eye, it does not actually mean much importance in terms of SEO. What needs to be done is to complete all the deficiencies in terms of SEO.
The factors that prevent you from ranking high in search engines, especially Google, may be the following:
- Insufficient content
- Duplicate content (Content quoted from another website)
- Legacy content
- No blog or similar page that provides continuous addition or renewal
- Confusing menu and content flows
- Split keyword focus, meaningless and unnecessary keyword repetition
- Missing basics on metas, alt tags and schemas
The Importance of Links for Websites
Although links have lost some of their importance, they still have value and will probably always have value. There are ways to get links, but not all links are good, and some links can do more harm than good.
You need a good range of links from a variety of sources. Some of them should be from really good sites, some of them should be from just normal sites, but some sites should not have any links at all. You should not stoop to buying links, which we also call backlinks.
It is important to find organic (natural) ways to increase links by getting good links and avoid blacklisting you by ringing alarm bells for Google.
Dark Web Site May Have Targeted You
Some of them may start to use unethical and unethical tactics through your website.
As you know, they don't really need a reason to do this. Sometimes they do it just to show their power. They can make your website a target for sending viruses or malicious code. They can start deleting, removing and republishing your posts and articles, or all your content. Or they may start linking to your site in large numbers from suspicious or shady websites.
Google may have penalized you and put you on the penalized list
The above-mentioned elements brought us to the topic of what are Google penalties and how to recover from Google penalties.
Google can penalize you with a manual action penalty and make you disappear from Google searches altogether!
If you had a better ranking before but then dropped significantly, if not completely, you may have started to be penalized by Google.
The only thing you can do is to check the Google Manual Actions Report page to identify the problems and start fixing them. The existence of such a report means that a review by someone has found that your website is no longer following Google's guidelines.
So what could have caused such a penalty?
Here are the reasons why Google penalized you;
- If your website has been hacked and viruses, malicious content, etc. have been uploaded to your site,
- If there is spam on a significant portion of your pages,
- If you have made some content invisible to users,
- If your site has unnatural links (artificial, deceptive, referral or purchased links),
- If there are artificial links from your website to other sites,
- Insufficient, too little, non-value-added, non-contextual content,
- Showing different pages to users and google,
- Using manipulative images to get more clicks,
- Unnecessary stuffing of hidden text and keywords.
How to Rank High on Google
Search engine optimization and what is done to rank high in search engines, that is, SEO, is now a term known by almost everyone who has a website and promotes products and services from there.
Beyond being a term, it is now a business field, in other words, a profession. It is now an integral part of the sales and marketing activities of the modern age.
SEO and Corporate SEO Experts
SEO is a serious business that requires continuity. To stop is to fall behind. When you fall behind, it means that your competitors who have made progress catch up and overtake you. We give an example like this in order to be more understandable while explaining SEO to companies.
''Imagine that you are a marathon runner and you have to constantly run towards the goal. If you stop running, those coming behind you will catch you and pass you. As time passes and the gap widens, it will not be easy for you to catch up. If you fall behind at the beginning and they keep going, the gap will widen even more. The important thing is to keep running with determination without stopping and to take advantage of your competitors' fatigue to overtake them.''
In this race, content, social media, internet advertisements, etc. Using all our weapons such as content, social media, internet advertisements, etc. at the most effective level possible, but at least continuously, that is, by not stopping, the race should be continued so that your job will be a little easier in getting your website to the top. Because the race does not accept space and stopping hurts. For this reason, it is necessary to take firm steps forward without stopping, even at a slow pace.
The continuity of your efforts to rank high on Google is important. Competition in your industry is important. It is important whether your competitors know SEO or not, whether they have SEO or not. It is important that the content on your website is original, produces added value and is worth reading.
Elements such as the time spent on the site when your website is clicked, the number of clicks, links to and from your site on the Internet, mentioning you, your social media posts are all important and contribute to your ranking. Some less, some more, but they all contribute.
Google is not satisfied with what you offer on your website and evaluates your ranking by looking at you from more places. We are not saying that being on Facebook or Instagram will bring you a better place, but the fact that your followers visit your website, read your content, spend time on your site (not to mention that some of them are your customers who realize that they need the products and services you offer) will help you to rank higher in google.
Let's say you got support from SEO experts and reached the top. If you start to think that you are doing enough work and you don't need SEO anymore, unfortunately, someone will come from behind, catch you and overtake you.
Even getting involved in SEO, even from the tip, even from the edge, will benefit you in getting to the top. But the more effort and work you put in, the better results you will get.
Small Changes Can Lead to Big Improvements
If you say that there are many things that need to be done and will take time, such as methods to be done to get to the top of Google and other search engines rankings, strategies to be applied, if you get support from professional SEO experts, top ranking fee, top ranking program, preparing full content, bringing the blog to the top, you are right. As I said at the beginning, this is a process and it will take time.
However, since there is a danger of falling too far behind and never being in the race again, you should think about it and start doing something about it as soon as possible. Although our country is lagging behind a little bit, it has started to understand what SEO is and its importance. A large number of companies, including small but visionary companies, have started to make significant progress on this path.
You can make a decision about whether to hire an SEO agency or if you are going to do something yourself, you can start by making small changes to your website.
If you have made changes to your website, but are not making progress, you may need to consider revamping your website with an SEO-compatible website design.
In any case, start doing something small by examining your current situation as soon as possible. As we said, even small changes will make a difference. Especially in sectors where competition is not intense, small changes can help you take unexpectedly big steps and help you rank higher in search engines.
Ranking High on Google; Why Doesn't Your Site Rank High?
The cost of ranking high in Google and other search engines, programs to rank high in search engines, methods to rank your website high in google are some of the most curious and researched topics recently. In today's article, although we will also touch on these issues, we will try to explain the main source of the problem, that is, "why doesn't your website appear in the top rankings in google?" We will try to answer the question. In this way, by looking at the event in reverse, we will first find the reasons that prevent top ranking.
Ranking high in the search engine results pages can increase the appearance of your company, make you look like a leader or one of the leaders in the industry and earn you the money you want to earn.
So, You Have a Website, But Your Website Doesn't Rank High, Why?
This issue is directly proportional to how interested you are in your website. Your related articles need to be up-to-date, readable and understandable. You should build a spiral structure with your site's related topics. You should do the necessary analysis and studies related to SEO. We will touch on these in our article.
This is a question asked by every company that knows this question and does or has SEO. Unfortunately, there is no easy answer to this question, because there may be more than one answer to the question. As can be understood from this, the necessary researches must be analyzed and implemented in detail in order to reach the most accurate answer.
You may be doing SEO work for your website, getting support from corporate SEO experts and working to move your website to the leadership. However, if you still cannot get the results you want and make the progress you want to get to the top, this article can help you.
Don't You Care About Your Website and Don't Spend Enough Time?
When it comes to SEO, you need to be patient and not expect instant leadership today and tomorrow. Maile Ohye, chief technology development officer at Google and a google webmaster, explains this process as follows. SEO in many cases requires four months to a year to see the potential benefits and get the first positive impressions of your site.
As can be understood from this, even if you do SEO or get professional SEO support by working with a corporate SEO expert, it is necessary to wait an average of four months to make progress. So if someone says to you, "I will do SEO and bring your site to the top in a month," this is not convincing.
Yes, if you want your website to progress, you need to do SEO or have it done, if you do not agree with this, you do not need to read this article anyway. Before we come to the work that needs to be done in this regard, here is what we will say; Things need to be done in order. A website that does not attract traffic or cannot evaluate the incoming traffic is of no use.
It takes time to research, create, implement and develop a strategy. However, it will help your website to reach the top rankings.
It will also take time for other search engines, especially Google, to notice the changes you have made. It will take time to realize that you are entering content that has more value than before and that this content means value to them.
You may have a great website, but this is just the beginning
You paid a lot of money for a well-designed and modern website and everything is good with the website. You also try to innovate regularly every day to make the design and content even better. But why don't the relevant search engines reward us enough when it comes to getting to the top.
So why doesn't Google appreciate your efforts and rank you higher in searches?
Because although the beauty of the design appeals to the eye, it does not actually mean much importance in terms of SEO. What needs to be done is to complete all the deficiencies in terms of SEO.
The factors that prevent you from ranking high in search engines, especially Google, may be the following:
- Insufficient content
- Duplicate content (Content quoted from another website)
- Legacy content
- No blog or similar page that provides continuous addition or renewal
- Confusing menu and content flows
- Split keyword focus, meaningless and unnecessary keyword repetition
- Missing basics on metas, alt tags and schemas
The Importance of Links for Websites
Although links have lost some of their importance, they still have value and will probably always have value. There are ways to get links, but not all links are good, and some links can do more harm than good.
You need a good range of links from a variety of sources. Some of them should be from really good sites, some of them should be from just normal sites, but some sites should not have any links at all. You should not stoop to buying links, which we also call backlinks.
It is important to find organic (natural) ways to increase links by getting good links and avoid blacklisting you by ringing alarm bells for Google.
Dark Web Site May Have Targeted You
Some of them may start to use unethical and unethical tactics through your website.
As you know, they don't really need a reason to do this. Sometimes they do it just to show their power. They can make your website a target for sending viruses or malicious code. They can start deleting, removing and republishing your posts and articles, or all your content. Or they may start linking to your site in large numbers from suspicious or shady websites.
Google may have penalized you and put you on the penalized list
The above-mentioned elements brought us to the topic of what are Google penalties and how to recover from Google penalties.
Google can penalize you with a manual action penalty and make you disappear from Google searches altogether!
If you had a better ranking before but then dropped significantly, if not completely, you may have started to be penalized by Google.
The only thing you can do is to check the Google Manual Actions Report page to identify the problems and start fixing them. The existence of such a report means that a review by someone has found that your website is no longer following Google's guidelines.
So what could have caused such a penalty?
Here are the reasons why Google penalized you;
- If your website has been hacked and viruses, malicious content, etc. have been uploaded to your site,
- If there is spam on a significant portion of your pages,
- If you have made some content invisible to users,
- If your site has unnatural links (artificial, deceptive, referral or purchased links),
- If there are artificial links from your website to other sites,
- Insufficient, too little, non-value-added, non-contextual content,
- Showing different pages to users and google,
- Using manipulative images to get more clicks,
- Unnecessary stuffing of hidden text and keywords.
How to Rank High on Google
Search engine optimization and what is done to rank high in search engines, that is, SEO, is now a term known by almost everyone who has a website and promotes products and services from there.
Beyond being a term, it is now a business field, in other words, a profession. It is now an integral part of the sales and marketing activities of the modern age.
SEO and Corporate SEO Experts
SEO is a serious business that requires continuity. To stop is to fall behind. When you fall behind, it means that your competitors who have made progress catch up and overtake you. We give an example like this in order to be more understandable while explaining SEO to companies.
''Imagine that you are a marathon runner and you have to constantly run towards the goal. If you stop running, those coming behind you will catch you and pass you. As time passes and the gap widens, it will not be easy for you to catch up. If you fall behind at the beginning and they keep going, the gap will widen even more. The important thing is to keep running with determination without stopping and to take advantage of your competitors' fatigue to overtake them.''
In this race, content, social media, internet advertisements, etc. Using all our weapons such as content, social media, internet advertisements, etc. at the most effective level possible, but at least continuously, that is, by not stopping, the race should be continued so that your job will be a little easier in getting your website to the top. Because the race does not accept space and stopping hurts. For this reason, it is necessary to take firm steps forward without stopping, even at a slow pace.
The continuity of your efforts to rank high on Google is important. Competition in your industry is important. It is important whether your competitors know SEO or not, whether they have SEO or not. It is important that the content on your website is original, produces added value and is worth reading.
Elements such as the time spent on the site when your website is clicked, the number of clicks, links to and from your site on the Internet, mentioning you, your social media posts are all important and contribute to your ranking. Some less, some more, but they all contribute.
Google is not satisfied with what you offer on your website and evaluates your ranking by looking at you from more places. We are not saying that being on Facebook or Instagram will bring you a better place, but the fact that your followers visit your website, read your content, spend time on your site (not to mention that some of them are your customers who realize that they need the products and services you offer) will help you to rank higher in google.
Let's say you got support from SEO experts and reached the top. If you start to think that you are doing enough work and you don't need SEO anymore, unfortunately, someone will come from behind, catch you and overtake you.
Even getting involved in SEO, even from the tip, even from the edge, will benefit you in getting to the top. But the more effort and work you put in, the better results you will get.
Small Changes Can Lead to Big Improvements
If you say that there are many things that need to be done and will take time, such as methods to be done to get to the top of Google and other search engines rankings, strategies to be applied, if you get support from professional SEO experts, top ranking fee, top ranking program, preparing full content, bringing the blog to the top, you are right. As I said at the beginning, this is a process and it will take time.
However, since there is a danger of falling too far behind and never being in the race again, you should think about it and start doing something about it as soon as possible. Although our country is lagging behind a little bit, it has started to understand what SEO is and its importance. A large number of companies, including small but visionary companies, have started to make significant progress on this path.
You can make a decision about whether to hire an SEO agency or if you are going to do something yourself, you can start by making small changes to your website.
If you have made changes to your website, but are not making progress, you may need to consider revamping your website with an SEO-compatible website design.
In any case, start doing something small by examining your current situation as soon as possible. As we said, even small changes will make a difference. Especially in sectors where competition is not intense, small changes can help you take unexpectedly big steps and help you rank higher in search engines.