Collecting Feedback Using Your Website
One of the biggest challenges in digital marketing is not understanding what visitors to the website want.
Because the visitor somehow enters your website, performs his transactions and then leaves your site. Since there is no physical welcome or physical contact, you cannot know why the incoming customer came, what they are looking for and what they need.
To solve this problem, you can try to get feedback from your website visitors, i.e. potential customers.
With this feedback, you can collect information such as what visitors think about your products or services, the details of the product or service they need. This information will be very useful in creating your roadmap in your digital marketing strategy.
So how can you collect feedback from your visitors who are considered potential customers online?
Visitor Comments
Visitor comments are actually the easiest way to get feedback from users who visit your site. With a simple comment plugin that you add to the bottom of your product or service promotion page, you can start receiving feedback immediately.
The comments written will be useful for your other visitors as well as you and will be an important factor in the decision-making stages before purchasing.
The disadvantage of comments is the bad comments and the time it takes until you get the first comment. Bad reviews may seem scary, but it is a good opportunity to correct mistakes that you are not aware of.
The biggest examples of this are product reviews on large shopping sites and hotel reviews on vacation sites. These comments are factors that change the purchasing process of many people.
Information such as name, surname, e-mail and phone number that you will ask from the visitor to add comments to your site will help you create a potential customer list.
Online Live Support
You can get one step closer to your potential customers thanks to these systems that will allow you to answer the questions of visitors to your website instantly, even during working hours.
A simple online Whatsapp chat application that you will add to your website can be a convenience for your visitor who wants to ask you a question, and from your point of view, it will benefit you to learn the most valuable contact information (name, surname and cell phone number) of a potential customer. Apart from Whatsapp, you can also use applications such as Livechat and Zopim for your website.
Your Own Field Staff or Support Team
In some cases, people may not see the things that are closest to them and look far away. This is something that has happened to us many times.
If our goal is to improve our business brand and provide a better service to our customers, why not take advantage of the resources available to us.
The most valuable resource will be your marketing or support team. You can ask your employees who are in one-on-one contact with your customers which questions they are asked the most, which problems your customers face the most, and you can come up with a marketing plan according to the answers you will receive.
Considering that people who visit your site can ask these questions, you can add a frequently asked questions section to your website.
Collecting Feedback Using Your Website
One of the biggest challenges in digital marketing is not understanding what visitors to the website want.
Because the visitor somehow enters your website, performs his transactions and then leaves your site. Since there is no physical welcome or physical contact, you cannot know why the incoming customer came, what they are looking for and what they need.
To solve this problem, you can try to get feedback from your website visitors, i.e. potential customers.
With this feedback, you can collect information such as what visitors think about your products or services, the details of the product or service they need. This information will be very useful in creating your roadmap in your digital marketing strategy.
So how can you collect feedback from your visitors who are considered potential customers online?
Visitor Comments
Visitor comments are actually the easiest way to get feedback from users who visit your site. With a simple comment plugin that you add to the bottom of your product or service promotion page, you can start receiving feedback immediately.
The comments written will be useful for your other visitors as well as you and will be an important factor in the decision-making stages before purchasing.
The disadvantage of comments is the bad comments and the time it takes until you get the first comment. Bad reviews may seem scary, but it is a good opportunity to correct mistakes that you are not aware of.
The biggest examples of this are product reviews on large shopping sites and hotel reviews on vacation sites. These comments are factors that change the purchasing process of many people.
Information such as name, surname, e-mail and phone number that you will ask from the visitor to add comments to your site will help you create a potential customer list.
Online Live Support
You can get one step closer to your potential customers thanks to these systems that will allow you to answer the questions of visitors to your website instantly, even during working hours.
A simple online Whatsapp chat application that you will add to your website can be a convenience for your visitor who wants to ask you a question, and from your point of view, it will benefit you to learn the most valuable contact information (name, surname and cell phone number) of a potential customer. Apart from Whatsapp, you can also use applications such as Livechat and Zopim for your website.
Your Own Field Staff or Support Team
In some cases, people may not see the things that are closest to them and look far away. This is something that has happened to us many times.
If our goal is to improve our business brand and provide a better service to our customers, why not take advantage of the resources available to us.
The most valuable resource will be your marketing or support team. You can ask your employees who are in one-on-one contact with your customers which questions they are asked the most, which problems your customers face the most, and you can come up with a marketing plan according to the answers you will receive.
Considering that people who visit your site can ask these questions, you can add a frequently asked questions section to your website.